Reevaluation / Focus Change

Just two months ago I wrote about how I felt the most important thing for me to do was to find CH Consulting a VP of Sales and Marketing, in order to stop the see-saw sales effect.

Well sometime over the last two months, I had a corporate/entrepreneur epiphany. This epiphany had me take a hard look internally at the way we sell CH Consulting, as well as how we position our services to our potential clients. So these are the things that hit me the hardest:

· Still haven’t found a VP of Sales and Marketing;
· No one has been able to sell CH Consulting, as well as ME;
· That our main strength is our Telemarketing background.

So when you sum all of these up, the thing that had to happen was a strong reevaluation on how we do business, and a change in focus on what and how we sell ourselves.

So here I am in Mid-May, have taken the time to do just that and being satisfied with the initial results. No one can sell this company as well as I can, regardless of being a tad problematic at times in terms of juggling my billable time. But, during the reevaluation I have realized that it is just easier for me to find someone to be billable in my place, than to find someone that can sell in my place. So I have stepped into the position that I have wanted to fill for so long, with allowing me to still be the strategic driver of project plans.

Bottom line we have always had a great strength due to an extensive Telemarketing background, but when CH Consulting shed the Call Center part of the business, we also shed the desire to position Telemarketing Services as a main selling point to our business. But now, by going back to old clients, and talking to “new” clients – changing focus and showing our “true colors” toward Telemarketing in regards to positioning it as a main selling point we are starting to see almost overnight results.

So regardless of the “Norm” in what a small business should or should not do, there are always going to be those times where looking outside of the box, and taking a deep look internally to the soul of the business is an absolute must. And sometimes taking a look at the parts of your business that you would normally overlook due to what some would consider “common sense”, will give you a new outlook on your business future, as well as more cash in your flow.